Football Eve. Tomorrow Legends Are Made.

Win or Lose, His Spirit Stands Ready! There's No Fan Alive Like END ZONE EDDIE™!

Meet End Zone Eddie™

Win or lose, his spirit stands ready. Eddie's the game-day legend who lives on your mantle all season — turn him after every game and let your team decide whether it's Happy Eddie or Ugly Eddie all week long.

Read the Legend of Eddie

Find Your Eddie

Explore The Lore of Eddie

The Legend

Follow Eddie's journey from his Football Eve™ birth to becoming the legendary game-day companion who brings football tradition into your home.

The Story

Football Eve™ is the greatest night of the year. It's the night hope is undefeated, dreams are alive, and every fan believes. Welcome the spirit of a brand-new season with End Zone Eddie™.

The Turning

Win or lose, Eddie faces the room. But which game face does he have on? The final score decides. It's a game-day tradition you'll look forward to every week.

FAN VOICES

GAME-DAY TRADITION // 01

"We have an absolute blast with End Zone Eddie. He brings humor, anticipation, and a little friendly debate into every game. Now we can't imagine a football weekend without wondering which way Eddie will face all week."

Jack Edward, Geaux Tigers!

HAPPY OR SAD? // 02

"We love having End Zone Eddie as part of our game day tradition. All week long, we couldn't stop wondering — will it be a Happy Eddie or a Sad Eddie?"

Scott Kieffer, MIZ

WIN THE DAY // 03

"Looking at a sad End Zone Eddie all week is not acceptable! Win the day! Keep Eddie facing the right way!"

John Richard, OH

MANTLE LEGEND // 04

"End Zone Eddie has become a must-have part of our game day tradition. He's brought so much fun and laughter — my husband and son absolutely love it!"

Theresa Harper, Football is Life, MOM!