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Football Eve. Tomorrow Legends Are Made.

Win or Lose, His Spirit Stands Ready! There's No Fan Alive Like END ZONE EDDIE!

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Meet End Zone Eddie

Win or lose, his spirit stands ready. Eddie's the game-day legend who lives on your mantle all season — turn him after every game and let your team decide whether it's Happy Eddie or Ugly Eddie all week long.

The Legend

Follow Eddie's journey from his Football Eve® birth to becoming the legendary game-day companion who brings football tradition into your home.

The Story

Football Eve® is the greatest night of the year. It's the night hope is undefeated, dreams are alive, and every fan believes. Welcome the spirit of a brand-new season with End Zone Eddie™.

The Turning

Win or lose, Eddie faces the room. But which game face does he have on? The final score decides. It's a game-day tradition you'll look forward to every week.

FAN VOICES

GAME-DAY TRADITION // 01

"We have an absolute blast with End Zone Eddie. He brings humor, anticipation, and a little friendly debate into every game. Now we can't imagine a football weekend without wondering which way Eddie will face all week."

Jack Edward, Geaux Tigers!

HAPPY OR SAD? // 02

"We love having End Zone Eddie as part of our game day tradition. All week long, we couldn't stop wondering — will it be a Happy Eddie or a Sad Eddie?"

Scott Kieffer, MIZ

WIN THE DAY // 03

"Looking at a sad End Zone Eddie all week is not acceptable! Win the day! Keep Eddie facing the right way!"

John Richard, OH

MANTLE LEGEND // 04

"End Zone Eddie has become a must-have part of our game day tradition. He's brought so much fun and laughter — my husband and son absolutely love it!"

Theresa Harper, Football is Life, MOM!

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